How to Get More Real Estate Clients in Denver—Proven 2025 Strategies
In 2025, standing out in the Denver real estate market takes more than a polished headshot or a few open house flyers.
If you're wondering how to get more real estate clients in Denver, the answer lies in a combination of authentic relationship-building, targeted marketing, and intentional positioning.
As a keynote speaker, business strategy consultant, and national top-producing mortgage broker based in Denver, I’ve helped countless agents attract more leads, increase referrals, and convert conversations into closings—without burning out.
If you're ready to grow your client base, elevate your visibility, and work with the types of clients you actually want to serve, this guide will walk you through the strategies that are working right now.
Step 1: Know Your Ideal Client
Before you focus on “more,” you need to get clear on who you actually want to attract.
Many agents fall into the trap of chasing anyone and everyone, but that leads to burnout and inconsistent results. Instead, create an Ideal Client Profile by considering:
Buyer vs. Seller
First-time homebuyer, move-up buyer, investor, etc.
Neighborhoods or zip codes they care about
Price point and financing needs
Lifestyle goals and motivations
Knowing your ideal client allows you to speak directly to them in your messaging—online and offline.
⚠️ Compliance Reminder: Be sure your marketing practices are aligned with Fair Housing laws. Avoid language or targeting that could be perceived as discriminatory.
Step 2: Leverage Your Sphere of Influence
Your next client might already be in your phone.
Most agents underestimate the power of their sphere—friends, family, neighbors, past clients, vendors, and community connections.
Ways to tap into your sphere:
Send a monthly “Denver market update” email
Create a private Facebook group for local homeowners
Drop off pop-bys or handwritten notes to past clients
Host casual coffee chats with people in your database
Remember: people refer the agent they remember—not always the best agent. Stay top of mind.
Step 3: Host Local Events
Want to position yourself as a local expert? Show up in the community.
Hosting events allows you to meet potential buyers and sellers in a low-pressure, high-value environment. Try:
🏡 Homebuyer Seminars – Partner with a lender and teach the basics.
🚶♀️ Neighborhood Walking Tours – Showcase up-and-coming areas.
🍷 Client Appreciation Nights – Keep past clients engaged.
☕ "Coffee with a Realtor" Q&A Hours – Invite curious locals to ask questions.
These events build trust faster than cold outreach—and help you become the go-to resource in your community.
Step 4: Use Social Media with Strategy
Posting on Instagram or Facebook occasionally isn’t enough. Your social media needs to work for your business.
Here’s how:
Share success stories (e.g., “We helped the Smiths buy their first home with $5k under asking!”)
Post valuable education (market updates, “3 things to know before listing,” etc.)
Highlight neighborhoods with video tours
Use polls and Q&As in Stories to increase engagement
Promote your client reviews with custom graphics
Don’t just talk at people—talk with them. Your content should build trust before you ever get on a call.
Step 5: Attend Networking Events (Especially Local Ones)
Real estate is still a relationship business, and 2025 is the year to get back in the room with the people who can move your business forward.
Top events for Denver-area agents:
🏙️ The Ripple Effect (Oct 17–18, 2025) — A premier Denver business growth event for realtors, lenders, and entrepreneurs
🏡 DMAR Events — Denver Metro Association of Realtors offers networking, CE classes, and monthly meetups
🥂 Title Co. Mixers — Partner with title reps to find industry happy hours
👩💼 Women in Real Estate — Local mastermind-style meetups
Don’t go to events just to hand out cards. Go to connect, collaborate, and offer value.
Step 6: Optimize Your Website for SEO
Denver buyers and sellers are searching for answers online—and your website needs to show up.
If you want to get found on Google, you need to optimize for keywords people are actively searching, like:
“best Denver real estate agent”
“buying a home in Denver 2025”
“Denver first-time homebuyer tips”
“top neighborhoods in Denver to invest”
How to boost your SEO:
Start a blog and write about local topics
Create landing pages for each neighborhood you serve
Add client testimonials with relevant search terms
Include your full name, license #, brokerage, and service areas on every page
Don’t forget to claim and optimize your Google Business Profile too!
Step 7: The Power of Follow-Up
You’ve done the work—don’t lose the lead.
Many agents generate interest and never capitalize on it because they don’t follow up.
Fix this by:
Using a CRM (Customer Relationship Management system)
Setting automated reminders
Tracking every conversation
Following up in multiple ways (text, email, video message, handwritten note)
Remember: the magic is usually in the third or fourth touchpoint, not the first.
How Alexa DePaolo Helps Agents Get More Clients
With nearly two decades in the mortgage and real estate space, I’ve built a business based on authentic relationships, repeat referrals, and proven systems.
Through my keynote speaking, consulting, and The Ripple Effect event platform, I help agents:
Clarify their niche and ideal client
Build lead generation strategies that feel natural
Use social media intentionally (not randomly)
Host events that create visibility
Turn outreach into lasting relationships
If you're looking to grow your real estate business in Denver (or anywhere), we can tailor a plan that aligns with your goals and your brand voice.
Compliance Reminder
When prospecting for clients or advertising your services, always ensure compliance with:
Colorado Real Estate Commission regulations
HUD Fair Housing guidelines
NAR Code of Ethics
Avoid discriminatory language, respect client privacy, and stay up-to-date on evolving rules.
Conclusion: More Clients Are Closer Than You Think
You don’t need a viral reel or an expensive lead service to grow your client base.
You need:
✅ A clear understanding of who you serve
✅ A consistent presence in your community
✅ A smart, value-driven marketing plan
✅ And a follow-up process that never lets people slip through the cracks
Denver is a thriving market—and there are buyers and sellers right now looking for someone like you.
Start showing up with intention, and the clients will follow.
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Proven 2025 strategies for how to get more real estate clients in Denver, from keynote speaker and business growth expert Alexa DePaolo.
