Denver Home Sellers: What to Do 90 Days Before You List
Are you planning to sell your Denver home in the next few months and wondering what steps to take well before your listing goes live? In a competitive real estate market like Denver, early preparation is one of the most important factors in achieving the best possible results.
As a Denver keynote speaker, business strategy consultant, and National top producer, Alexa DePaolo has helped countless sellers, agents, and teams position properties for maximum market interest. Whether you’re working with a Denver lender, partnering with a seasoned listing agent, or managing a team, the steps you take 90 days before listing will set the tone for a smoother, more successful sale.
Why the 90-Day Timeline Matters
In Denver’s fast-moving market, waiting until the last minute to prepare your home can lead to missed opportunities. Starting 90 days in advance allows you to:
- Address any repairs or improvements before they delay your sale
- Strategically price your home based on current market data
- Build anticipation with pre-launch marketing
- Coordinate timelines with your agent, stager, and photographer
At The Ripple Effect, Alexa teaches that successful sales are rarely accidental—they’re the result of intentional planning, professional presentation, and strategic marketing.
Step 1: Partner with the Right Professionals
Your first step is to assemble your team:
- Listing Agent: Interview at least three agents to compare their strategies and results. Ask how they handle staging, professional photography, and digital marketing for Denver buyers.
- Lender Consultation: Even as a seller, meeting with a Denver lender can clarify your payoff amount and help with timing if you plan to purchase again.
- Business Strategy Input: Alexa DePaolo offers business strategy consulting to help sellers and agents position homes for maximum impact.
Compliance Note: Commissions and contract terms should always be discussed directly with your licensed broker—these must remain negotiable.
Step 2: Evaluate and Repair
A pre-inspection can identify issues that may surface later:
- Roof, HVAC, plumbing, and electrical systems
- Water damage or structural issues
- Safety hazards
Not all fixes require major expense—sometimes minor repairs, fresh paint, or updated light fixtures can make a big impact on first impressions.
Step 3: Declutter and Depersonalize
Buyers want to visualize themselves in your space. Ninety days out is the perfect time to:
- Remove personal items and photos
- Organize closets and storage spaces
- Donate or store excess furniture
This step also reduces moving stress later.
Step 4: Develop Your Marketing Plan
Collaborate with your agent and marketing team to:
- Schedule professional photography, videography, and possibly drone shots
- Craft a listing description that complies with Fair Housing rules
- Plan “coming soon” strategies, making sure they follow MLS guidelines
At The Ripple Effect, Alexa emphasizes the power of storytelling in real estate—framing your home as part of a lifestyle buyers aspire to while staying fully compliant.
Step 5: Boost Curb Appeal
Denver’s climate means curb appeal seasons are short. Schedule:
- Fresh landscaping and seasonal plants
- Paint touch-ups
- Pressure washing driveways, walkways, and siding
Step 6: Build Pre-Launch Buzz
Creating momentum before your listing goes live can result in faster offers:
- Share teaser posts on social media (while respecting MLS rules)
- Network with local agents about your upcoming listing
- Highlight any recent updates in marketing materials
Conclusion & Call to Action
Selling your home in Denver isn’t just about putting it on the MLS—it’s about launching it with strategy and precision. If you want to position your home (or your client’s home) for maximum success, start 90 days ahead.
For more insights, or to book Alexa DePaolo—a Denver keynote speaker, sales trainer, and business strategy consultant—for your next event, connect today and learn how strategic planning can change your results.
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Meta Description: Denver home sellers—discover what to do 90 days before you list to maximize value. Tips from keynote speaker Alexa DePaolo.
