How to Get More Real Estate Clients in Denver's Competitive Market
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Introduction: Competing in One of the Nation’s Hottest Markets
Denver’s real estate scene is booming—but so is the competition. With thousands of agents licensed in Colorado, standing out in 2025 requires more than a license and a few listings. The market is fast-moving, digitally driven, and deeply relationship-based.
Clients are savvier than ever. They check your reviews, stalk your Instagram, and want proof that you’re not just in the game—but that you can win it for them.
If you're not consistently attracting leads, converting conversations into clients, and building a strong reputation, you're leaving deals on the table. The good news? With the right strategy, you can dominate your niche and grow sustainably.
Here’s how.
1. Build a Strong Local Presence
You can’t win business in Denver if people don’t know who you are. While digital marketing is essential (more on that soon), your offline brand matters just as much—especially in a relationship-driven city like Denver.
How to Build Local Presence:
Sponsor community events – 5Ks, school fundraisers, or charity drives.
Attend local networking groups like BNI, Chamber of Commerce, or Top Producer meetups.
Partner with local businesses – offer shared promotions or co-host client events.
Volunteer with organizations tied to your audience, like Habitat for Humanity or Dress for Success Denver.
"Top producers aren’t everywhere—they’re just known where it matters."
– Alexa DePaolo
Real World Example:
Alexa’s “Ripple Effect” conference has positioned her as a local authority while simultaneously elevating her network of referral partners.
2. Optimize Your Online Profiles
When someone Googles your name, what do they find?
Having an up-to-date, professional online presence is non-negotiable in 2025. Prospects will check your profiles before contacting you—and your digital first impression can make or break a deal.
Must-Have Online Profiles:
Google Business Profile – Add your location, services, and photos. Keep reviews fresh.
LinkedIn – Optimize your headline and summary with keywords like “Denver Realtor,” “First-Time Homebuyer Specialist,” etc.
Instagram/Facebook – Post consistently and make sure your bio clearly says what you do and who you help.
SEO Tip: Include the phrase “real estate agent in Denver” or your niche in your bio and captions to increase discoverability.
3. Leverage Client Testimonials
Social proof is powerful.
Hearing from happy past clients boosts trust faster than any ad can. In fact, over 90% of homebuyers and sellers say they read online reviews before choosing an agent.
How to Use Testimonials Effectively:
Ask for a Google review after closing (provide a direct link).
Feature quotes on your website, listing presentations, and social posts.
Create video testimonials during the final walkthrough or closing celebration.
Bonus: Use screenshots of glowing texts or DMs (with permission) in your Instagram Stories to highlight real-time feedback.
4. Engage Consistently on Social Media
Posting once a month isn’t enough. Your ideal clients need to see you, learn from you, and trust you before they reach out.
High-Performing Content for Denver Agents:
Market updates (ex: “3 Things You Should Know About Denver’s Fall Market”)
Home tours and open house recaps
Behind-the-scenes stories (client wins, community involvement, daily routines)
“Just closed” or “under contract” posts with a mini story
Education content (how-tos, myths, process tips)
Tool Tip: Use platforms like Canva, CapCut, and ChatGPT to batch content and save time.
“You don’t need to go viral. You just need to stay visible to the right people.”
– Alexa DePaolo
5. Host Educational Events & Workshops
Position yourself as a resource, not a salesperson. Hosting events where clients learn (without pressure) builds authority and trust.
Event Ideas:
First-Time Buyer Workshop
Investment Property Seminar
“Ask the Experts” Panel (team up with lenders, inspectors, title companies)
Local Market Update Breakfasts
If you want to tap into an even bigger stage, participate in high-level events like The Ripple Effect—Denver’s premier business growth conference hosted by Alexa.
At these events, you're not just attending—you’re networking at scale.
6. Offer a Memorable Client Experience
Referrals come from experience, not marketing.
The best way to get new business? Deliver an experience your clients want to rave about.
Create a “Wow” Experience:
Provide a welcome packet and “next steps” roadmap after signing
Send handwritten notes at milestones
Create a fun and branded closing gift box
Check in post-closing with home maintenance tips or a personalized video
Referral Hack:
Include a card that says,
“Know someone looking to buy or sell in Denver? We’d love to help them too!”
7. Collaborate with Local Influencers & Partners
You don’t need to be Insta-famous to amplify your reach.
Try this:
Collaborate with local coffee shops or boutiques to offer discounts for your clients
Record Instagram Reels with lenders, stagers, and contractors
Share content from local lifestyle pages or neighborhood groups
These connections help anchor your brand into the fabric of the Denver community.
8. Use a CRM & Follow-Up System Religiously
Leads mean nothing without follow-up. And follow-up fails without a system.
Use a CRM (like Follow Up Boss, Sierra Interactive, or even Trello/Notion) to:
Track conversations
Schedule follow-ups
Set reminders for birthdays, home anniversaries, and check-ins
Send drip campaigns to stay top-of-mind
Rule of Thumb:
Don’t stop following up until they buy, sell, die, or unsubscribe.
Compliance Note
All marketing and lead generation activities must adhere to:
Colorado Real Estate Commission (CREC) rules
Fair Housing laws
RESPA (Real Estate Settlement Procedures Act) guidelines
Avoid offering referral incentives or discounts unless compliant, and always ensure transparency in advertising.
Conclusion: Your Clients Are Out There—You Just Need to Be Found
If you’re struggling to get more real estate clients in Denver, know this:
It’s not about working harder—it’s about working smarter with systems, visibility, and relationships.
Consistency + Value + Connection = Clients.
✅ Next Step: Partner with Alexa
Want help implementing these systems and strategies?
Contact Alexa DePaolo to book a 1:1 business strategy session, schedule team training, or secure your seat at The Ripple Effect—Denver’s top event for agents, lenders, and entrepreneurs who are ready to grow faster.
👉 www.alexadepaolo.com
👉 Follow @thealexadepaolo on Instagram
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Learn proven strategies to get more real estate clients in Denver’s competitive market with insight from top producer and business strategist Alexa DePaolo.
