How to Improve Your Closing Rate—Denver Agent’s 2025 Guide
In the fast-paced Denver housing and business market, improving your closing rate isn’t optional—it’s essential.
Whether you’re a real estate agent, lender, or service-based sales professional, your ability to turn leads into clients and conversations into contracts determines how far your business can grow in 2025.
And the good news? Closing is a skill—one that can be sharpened, systemized, and scaled.
As a national top-producing mortgage broker, business strategy consultant, and Denver-based keynote speaker, Alexa DePaolo has helped hundreds of professionals master their lead conversion strategy and build momentum that lasts. In this article, she shares a tactical, no-fluff framework to help you close more deals, with more ease, this year.
What Does “Closing Rate” Really Mean?
Your closing rate is the percentage of prospects or leads that eventually become clients. If you’re speaking to 10 leads and signing 2 of them, your closing rate is 20%.
Improving this metric means you:
Make more money with less effort
Save time chasing unqualified leads
Increase predictability and control in your business
Boost confidence and energy across your pipeline
You don’t necessarily need more leads—you need to do more with the ones you already have.
Step 1: Understand Your Sales Funnel
Before you can fix your closing rate, you have to know where it’s falling apart.
Ask yourself:
Are you struggling to get leads to respond?
Do you book lots of appointments but close few deals?
Are you ghosted after a great consultation?
Do your prospects drag their feet or keep shopping around?
Map out your client journey step-by-step, from lead generation to signed agreement. This will help you spot where drop-offs, objections, or confusion may be costing you conversions.
💡 Pro tip: Use a simple whiteboard, Trello board, or CRM pipeline to visualize every stage of your process. Track conversion percentages at each step—this is your roadmap to improvement.
Step 2: Qualify Leads Early and Often
Want to waste less time and close more business? Start by qualifying your leads before you spend hours preparing proposals, CMAs, or pre-approvals.
How to pre-qualify:
Ask discovery questions early: “What’s your timeline?” “Have you spoken to a lender?” “What’s most important to you in a real estate partner?”
Use short forms or intake sheets to filter inquiries
Trust your gut—if it’s a red flag on Day 1, it’ll be a fire later
When you work only with serious, motivated, and aligned prospects, your close rate naturally increases.
Step 3: Build Rapport Quickly
People don’t buy from someone they don’t trust.
The first few minutes of any conversation are critical. In Denver’s competitive market, you’re often one of several professionals someone is speaking to. So your goal is to connect, not convince.
Ways to build rapport fast:
Mirror their tone and energy (without faking it)
Use their first name often
Ask a non-business question before diving in (e.g., “How long have you been thinking about this move?”)
Share a story that humanizes your experience
Remember: People don’t care how much you know until they know how much you care.
Step 4: Ask the Right Questions
The difference between a “no” and a “yes” often lies in the quality of your questions.
Don’t just ask surface-level questions. Dig into motivations, timelines, hesitations, and priorities.
Ask things like:
“What would need to happen for this to feel like a win for you?”
“What’s held you back from moving forward before now?”
“If we could solve that problem—would you be ready to move forward?”
Open-ended, emotional, and forward-focused questions guide people to their own clarity—and that makes the close smoother.
Step 5: Follow Up (Relentlessly and Kindly)
This one’s simple: Most sales are lost due to lack of follow-up.
People are busy. They forget. They ghost. But most of the time, it’s not personal—it’s life.
Keep following up in ways that feel helpful, not pushy.
Follow-up tips:
Use a CRM to set reminders and automate check-ins
Send value-driven touchpoints (e.g., “Here’s a new property I think you’ll like”)
Don’t be afraid to call—sometimes a quick check-in does the trick
Ask, “Is this still something you're planning to move forward with this year?”
Persistence (with empathy) is the secret to better conversion.
Step 6: Know the Denver Market Inside and Out
Denver clients are savvy. They want to work with professionals who understand the local market.
When you can confidently speak about:
Inventory levels
Pricing trends
Popular neighborhoods
Lending conditions
Builder incentives
Investment potential
…you build trust quickly. Clients want clarity—and clarity converts.
Plus, when you position yourself as a resource, not a “closer,” your win rate goes up.
Step 7: Practice Handling Objections in Advance
Objections are not rejections—they’re buying signals.
Whether you're hearing:
“We’re just browsing.”
“We’re waiting for rates to drop.”
“We need to talk to a few more agents/lenders.”
“We’re not ready to apply yet.”
You need to know how to respond with calm, confidence, and clarity.
Use a framework like:
Acknowledge: “Totally understand—you’re not alone.”
Align: “Other clients I’ve worked with felt the same way…”
Assure: “Here’s how we can move forward at your pace…”
Anticipate objections so you’re never caught off guard.
How Alexa DePaolo Helps Sales Professionals Close More Deals
Through coaching, consulting, and speaking engagements across the country, I’ve helped thousands of professionals:
Increase conversion rates
Improve sales confidence
Refine client onboarding
Shorten deal cycles
Create a seamless client experience
At my live Denver event, The Ripple Effect, we go deep into real-world, high-performing sales strategies that top-producing professionals use to win—without burnout or manipulation.
Want tailored support? I work with sales teams, brokerages, and individual producers ready to double their close rates in the next 12 months.
Compliance & Ethics Reminder
If you’re in real estate or lending, your closing rate strategies must always align with:
Colorado Real Estate Commission (CREC) guidelines
NAR Code of Ethics
RESPA and Fair Housing standards
Truth in Advertising laws
Never guarantee outcomes or misrepresent your abilities. The goal is authentic trust, not exaggerated promises.
Closing Thoughts: Your Conversion Rate Is Your Business Lifeline
You can’t build a scalable business without knowing how to close.
And “closing” isn’t about pressure—it’s about clarity, confidence, and consistency.
To improve your closing rate in Denver this year:
✅ Qualify better
✅ Build rapport faster
✅ Ask deeper questions
✅ Sharpen your follow-up
✅ Know your market
✅ Handle objections like a pro
✅ Track your process and iterate
This is how Denver’s top performers keep their pipeline full—and their income consistent.
If you’re ready to take your results to the next level in 2025, don’t just read the strategies—implement them.
✅ Meta Description
Learn how to improve your closing rate in Denver with expert tips and sales strategies from keynote speaker Alexa DePaolo.
