Track, Connect, and Grow: The Business is There for the Taking
If you’re focused on growing your business this year, here’s something worth asking yourself: Are you actively tracking where your time, money, and energy are going? That one habit can make or break your results.
Our team has already brought in over 30 qualified leads this month, and we’re on track to double last year’s numbers. That’s not a fluke — it’s the result of intentional daily effort and a commitment to measuring what matters. If you’re not tracking your activity, how can you double down on what’s working — or pivot away from what’s not?
Success leaves clues, and one of the biggest is this: consistent action, paired with smart tracking, leads to exponential growth.
Now let’s talk about the opportunity ahead.
2025 is expected to outperform 2024, and the numbers are telling a powerful story. In just the past two years, the number of licensed loan officers has dropped from over 300,000 to just over 90,000. That’s a dramatic shift in our industry — and it opens up more space, more opportunity, and more business for those who stay consistent and relevant.
Here’s another stat that should reshape how you think: 10% of people are always buying, selling, or refinancing — no matter what’s happening in the world. That’s not theory. That’s historical data, and it proves that opportunity is always present. The question is: are you the one they think of when they’re ready to act?
Being top of mind doesn’t mean having a perfect marketing campaign. It means staying present. It means showing up consistently. And most of all, it means making real connections with the people in your sphere.
Here’s your action step for the week:
Pull up your contact list — start with the A’s — and begin reaching out. Call, text, send a quick voice message. It doesn’t have to be about business. Just say hello. Ask how they’re doing. Check in without an agenda. These simple touchpoints are the foundation of strong relationships, and strong relationships are what drive referrals and repeat business.
It’s easy to overcomplicate growth. But most of the time, it comes down to the basics done well — consistently. Track your activity. Reach out to your people. Stay visible. Stay valuable.
There’s a lot of business out there — more than enough for those who are willing to do the work. Let this be your reminder: you don’t need to wait for the market to change. You just need to show up.
